BMW X1: Spread the joy

BMW is increasing their marketing effort in promoting the upcoming BMW X1 official launch. Last week, we showed you a series of  videos part of a global communication campaign focused on the “Joy” theme.

But today, BMW launched the X1 minisite where for now, you can see all the viral “Joy” videos and….even more interesting, you can create your own interpretation of joy.

Again, BMW has found a way to engage the audience and that’s an effort that deserves many applause. As someone that is very interested and active in the social medium, I definitely appreciate their online efforts and most important, I applaud their marketing department for thinking outside the box and looking at new ways to reach out to its audience.

BMW X1 has been recently advertised as being an urban vehicle geared towards a younger demographic who enjoy outdoor activities as well and would still like to use a spacious car to transport their surfboards, skis, snowboards or climbing equipment. Most of the people fitting this profile spend a lot of their time online and connected, so reaching out to them by using Twitter, Facebook or Youtube, is just brilliant and…..it can be very cost effective.

With this being said, head over to the X1 minisite and share with us through the comment box below, your “Own Interpretation Of Joy”. May the best man or woman win