BMW was close to bringing electric cars to market once before. At the 1991 Frankfurt auto show, the E1 concept car was unveiled to showcase electric-vehicle technology—and its styling, powertrain, and packaging was controversial within and outside the company.
But the E1 turned out to be not much more than a styling and engineering exercise. BMW says it had been planning instead to bring a fully electric version of the 3-series to market. The most optimistic scenario: to build up capacity over 10 years, to 40,000 units annually. While the maximum power output of the E1 was not impressive, charging cycles—just a few hours—were short even by today’s standards, and the range was impressive at more than 150 miles.
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