BMW X1 online campaign and BMWBLOG is featured in it

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the vehicle is also noticed by an audience not familiar with BMW.

The X1 campaign was developed by GSD&M Idea City which become the lead global agency of creative for BMW brand advertising communications. The first task for GSD&M was the development of a new global communication campaign focused on the “Joy” theme.

The goal? A new, modern target audience of customers who, in particular, spend time on the Web using social-media platforms. And awaken their enthusiasm to achieve the targeted market domination. As we’ve said many times before, BMW is heading towards the right direction: online marketing. The marketing efforts can be targeted towards specific demographics, results can be analyzed far easier and deeper than with regular radio or printed ads.

In their latest JOY IS WHAT YOU MAKE OF IT video released on Youtube, BMWBLOG is featured as one of the leading websites in promoting the X1 and the Joy campaign. We have to admit, we are big fans of this campaigns since it speaks our language and it shows the power of online media, along with all the benefits that come with it.