2010 BMW 760Li Pricing and Options Announced

For the longest, most powerful new 7-series, pricing starts at $137,425—before you add any options.

The options list is fairly short. A night vision system adds $2600, active cruise control is $2400, interior wood trim (three varieties are available) commands $1080, and a wood-inlayed steering wheel is $800. Tack on another $200 for a massaging rear seat and $150 for Bluetooth phone integration. Four metallic paint colors add an extra $1800 to the bill.

Just three packages are offered for the 760Li, since most items offered on lesser 7s are standard here. Individual Composition adds 20-inch V-spoke wheels, an Alcantara headliner, Merino leather, and interior wood trim for $6500. The $3900 M Sport package includes 20-inch double-spoke wheels with stickier tires, an M steering wheel, and an aerodynamic body kit. Finally, the rear-seat entertainment pack goes for $2200 and includes two 8-inch video screens.

The 760Li’s V-12 engine also scores with a $3000 gas guzzler tax. All of which reminds us: aren’t we in a recession?

Read our review of the 2010 V-12 7-series: 2010 BMW 760i / 760Li – First Drive

Read more about the new 7-series: 2010 BMW 760i / 760Li – Auto Shows